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How to win the talent management race. Insights from renowned strategist Sergey Gorbatov.

Part of our Fair Cultures journey is to also uncover for you key voices in the world of diversity and inclusion in Europe. We recently caught up with Sergey Gorbatov, a Talent & Leadership Strategist with +20 years of experience across diverse industries and geographies.


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Sergey Gorbatov

Sergey solves, researches and teaches the complex issues of talent and human performance.


Collaborating with Angela Lane, he has co-authored two influential books: Fair Talk: Three Steps to Powerful Feedback and Move Up or Move On: 10 Secrets to Develop Your Career, making the complex science of human behaviour simple.


Sergey's approach is anchored in fast, yet rigorous execution, with experience spanning the FMCG, oil & gas, pharmaceutical, educational, and NGO sectors.


He has a proven track record of success in country, regional, and global roles. His specialties include Talent Management, Performance Management, Leadership Development, Executive Coaching, Talent Assessment, and Career Management.


Dive deeper into this interview to find out the latest on talent management and strategies in the current global world of work.


Where are we in terms of strategies and systems for talent management today? How are they changing for the better? What’s not working?

The landscape of talent management has radically shifted as companies face new pressures, from the scarcity of skilled workers to evolving employee expectations for autonomy and work-life balance.


As businesses transform at unprecedented speeds, the traditional “academy” model for grooming leaders is under strain, with careers becoming more boundary-less and employees less inclined to stay with one employer long-term.


Adding to the complexity, technological advances like AI streamline tasks but risk sidelining essential leadership skills. At the same time, leaders are now expected to navigate social issues, unite polarised teams, and foster a sense of community in an increasingly scrutinised business world. 

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The Career Edge Model
With your extensive background in global talent management, how do you see the integration of AI in talent acquisition strategies today? What are we missing?

AI is reshaping talent management in exciting ways, making processes more efficient, personalised, and data-driven. It's speeding up recruitment by quickly finding qualified candidates, automating routine tasks, and identifying skill gaps, helping HR teams work smarter.


AI also enhances the experience for candidates and employees by offering tailored job recommendations, personalised communications, and clear career development paths.


Plus, it provides leaders with valuable insights, helping them spot emerging skill needs and match people to the right roles. 


You have extensive experience working across various geographies. How is Talent Management developing in today’s world of work with hybrid, remote or distributed organisations and teams?

In today’s fast-changing job market, organisations need to do more than just manage talent, they need to help employees actively manage their careers.


The ability to recruit globally has expanded talent pools, giving access to diverse skills and experiences that weren't always available locally.


Recruitment strategies are shifting, with a strong emphasis on flexibility, remote-friendly assessments, and streamlined video interviews.


Employee experience is also being redefined, with a focus on virtual collaboration, maintaining engagement, and supporting work-life balance. Performance management is evolving too, with transparent tools and continuous feedback taking centre stage. Meanwhile, organisations are prioritising employee development through personalised learning and mentoring, all powered by HR tech that makes onboarding, tracking, and decision-making more data-driven than ever.

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