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The power of inclusive hiring in employer brand and global talent attraction success


Icons represent employer branding aspects on a dark background: employer, reputation, value, attraction, recruitment, retention. Text: "INCLUSIVE EMPLOYER BRAND."

For job seekers, especially younger generations, inclusive hiring practices are no longer optional, they are essential. Millennials and Gen Z, who now make-up a significant portion of the global workforce, value diversity and inclusion as core factors when choosing where to work. In fact, a 2021 study by Deloitte found that 69% of Millennials and 83% of Gen Z respondents believe that a company’s commitment to diversity and inclusion is a key factor when deciding on an employer.


Companies that actively promote their DEI efforts build trust and credibility with potential employees. In an era where candidates are vetting employers just as much as employers are evaluating candidates, transparency about inclusive practices can make a significant impact on employer brand perception. A strong, inclusive brand not only attracts top talent but also enhances employee retention, creating a virtuous cycle that benefits the entire organisation.

Bar chart showing reasons Gen Zs and Millennials choose work. Categories include work/life balance, development, and salary. Gen Zs in blue, Millennials in green.
Deloitte

DEI themes shaping the future of talent acquisition


While gender diversity remains a central focus of DEI efforts, the conversation around inclusion has broadened significantly in recent years. Companies are now paying greater attention to other underrepresented groups, including people of colour, those with disabilities, neurodiverse individuals, and the LGBTQ+ community. This shift toward a more comprehensive understanding of diversity is critical to creating workplaces that reflect the richness of the global talent pool.


  1. Diversity beyond gender

    Gender diversity is foundational, but companies that focus solely on gender miss the bigger picture. According to Gartner’s 2022 DEI Trends report, companies are increasingly embracing intersectionality, the recognition that individuals have multiple identities, such as race, ethnicity, and gender, that intersect and shape their workplace experiences. Organisations that broaden their inclusion efforts to address these complex identities can create more equitable environments, attracting a wider array of talent.


  2. Remote work and flexibility as inclusive practices

    The pandemic-driven shift toward remote work has opened up new possibilities for inclusive hiring. Remote work allows companies to tap into talent pools that were previously out of reach, including individuals in rural areas, people with disabilities, and those who require flexible working hours due to caregiving responsibilities. 64% of companies globally are implementing flexible working policies to accommodate diverse talent, further strengthening their employer brand by showing a commitment to work-life balance and inclusion.


  3. Employee experience and inclusion

    Beyond hiring, creating a culture of inclusion is crucial to retaining talent and ensuring long-term success. An inclusive workplace is one where employees feel a sense of belonging and psychological safety, where they can contribute authentically without fear of discrimination. Research from Gallup in 2021 shows that employees who feel included and valued at work are 3.5 times more likely to be engaged, which correlates with lower turnover and higher productivity.


    64% of companies use a hybrid approach. Image shows icons of a laptop, heart, and briefcase encircling a seated figure on a black background.

Global trends and regional insights


As inclusive hiring continues to evolve globally, regional differences in DEI approaches are emerging. While the United States has led many DEI conversations, Europe is making significant strides in shaping inclusive workplaces, especially through regulatory frameworks and policy initiatives.


  1. Europe’s evolving DEI landscape

    In Europe, regulatory initiatives such as the European Union’s Gender Pay Gap reporting and diversity quotas on corporate boards have pushed companies to focus on gender and pay equity. Moreover, the European Accessibility Act has set new standards for ensuring that workplaces are accessible to individuals with disabilities. These frameworks are not just about compliance, they’re driving cultural shifts within companies, positioning Europe as a leader in fostering inclusive hiring practices.


  2. A global perspective: The global nature of talent acquisition demands that companies adopt DEI strategies that resonate across cultures. In Asia, for example, there is an increasing focus on gender equality in leadership, as seen with Japan’s push for more female executives under its “Womenomics” initiative. In Latin America, companies are working to address racial and socioeconomic disparities in their hiring practices. Meanwhile, African nations are exploring how to integrate DEI into their rapidly growing tech industries. These regional developments highlight that while DEI approaches may vary, the core goal remains the same: creating workplaces that reflect and celebrate diversity.


    Two people smiling at a laptop, with books in the background. Text: European Accessibility Act. Hashtags: #EUDisabilityRights, #UnionOfEquality.

Long-term brand value through inclusion


Inclusive hiring is not just a short-term fix for improving employer brand, it’s a long-term strategy for building a resilient and future-proof workforce. As industries like tech, healthcare, and engineering face looming talent shortages, companies that embrace diversity will have a competitive edge. A 2023 report by the World Economic Forum predicts that by 2030, up to 85 million jobs may go unfilled due to skill shortages, but companies that prioritise inclusive hiring will be better positioned to tap into underutilised talent pools.


Moreover, an authentic commitment to DEI strengthens an organisation’s reputation and brand trust. In a global survey by Edelman in 2022, 60% of consumers said they are more likely to buy from brands that are actively promoting diversity and inclusion. This indicates that a company’s DEI efforts can not only attract top talent but also drive business success by building deeper connections with customers and communities.


Will you truly expand your reach?


The evidence is clear: inclusive hiring is a powerful lever for enhancing employer brand and attracting global talent. In the face of growing competition for skilled workers, companies that prioritise diversity, equity, and inclusion will stand out as employers of choice. Inclusive hiring not only strengthens business performance today but also prepares organisations to thrive in the workforce of tomorrow.


As companies look ahead, the most successful employers will be those that foster workplaces where opportunity, creativity, and dignity are at the core. The path forward is clear: by embracing inclusive hiring practices now, businesses can create vibrant, innovative, and resilient teams that will shape the future of work.


 


Take the next step toward building a more diverse, successful organisation. Join our Inclusive Hiring Certification Program for expert-led training that equips your recruiters with the skills to build diverse and innovative teams. Empower your team to recruit the talent that will shape tomorrow.




 
 
 

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